(NAME-MCE) GEICO Cuts Ads from Glenn Beck's Show

[KispokoT at aol.com]

If you would like to express your appreciation to Geiko for taking the lead 
 in this stand against Fox, the link is: 
_http://www.geico.com/about/contactus/email/_ 
(http://www.geico.com/about/contactus/email/) 
 
 
 
GEICO Cuts Ads from Glenn Beck's  Show

David  Schepp
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A link to the petition mentioned at the bottom of  the article can be found 
by following the website address above.
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AOL
 
 
posted: 2 DAYS 22 HOURS  AGO
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_GEICO_ (http://www.geico.com/)  has agreed to  no longer run its iconic 
car-insurance advertisements during the _Glenn Beck  Program_ 
(http://www.glennbeck.com/) , which broadcasts on the Fox News Channel cable network, the  
African-American advocacy organization _ColorofChange.org_ 
(http://www.colorofchange.org/)  said Wednesday.

The insurer,  known for its ads featuring cavemen and a chatty gecko with a 
cockney accent,  has joined a growing list of advertisers who are steering 
clear of Beck, a  self-described "rodeo clown" and conservative commentator 
with a penchant for  petulance and over-the-top criticism of President 
Barack Obama and other  Democratic leaders. 

Earlier this month, GEICO instructed its ad buyer  "to redistribute its 
inventory of rotational spots" to other Fox-TV programs,  ColorofChange said in 
a statement, citing an email received from GEICO. "As of  August 4, GEICO 
no longer runs any paid advertising spots during Mr. Beck's  program," the 
email read.

Among other sponsors who have pulled their ads  from Beck's show are 
household products companies Procter & Gamble (PG) and  SC Johnson, and another 
insurer, Progressive Insurance (PGR), ColorofChange  said. Progressive 
Insurance rep Cristy Cote said that the company wants to  "avoid programming that 
we believe our customers and potential customers might  find extremely 
offensive." 

The organization has been urging advertisers  to boycott Beck's show, which 
airs at 5 p.m. weeknights, for what it calls  Beck's hateful rhetoric, 
including comments he made about Obama being '"a  racist" who "has a deep-seated 
hatred for white people." Critics say that Beck  stirs up division and 
hatred and feeds misinformation to his audience in an  emotional, entertaining 
way, which, unfortunately, is taken seriously. A recent  example includes 
Beck inspiring anti-health care reform protesters to disrupt _town hall 
meetings._ (http://thinkprogress.org/2009/08/06/tampa-town-hall/) 

The Fox News Channel,  generally, is known for its conservative stance and 
its criticism of liberal  leaders throughout the government, including House 
Speaker Nancy Pelosi and  Senate Majority Leader Harry Reid. The network is 
a subsidiary of _News Corp._ (http://www.newscorp.com/)  (NWS),  run by 
media-mogul Rupert Murdoch. News Corp.'s other holdings include _The Wall 
Street  Journal_ (http://www.wsj.com/) , a publication renowned for its 
conservative editorial  stances.

ColorofChange founder James Rucker announced GEICO's decision in  a column 
published on _HuffingtonPost.com_ 
(http://www.huffingtonpost.com/james-rucker/geico-pulls-its-ads-from_b_256724.html)  on Wednesday  afternoon.

ColorofChange is hoping to enlist more people in its effort to  pull ads 
from Beck's show. To date, it said, 75,000 members of the organization  have 
signed a _petition_ (http://www.colorofchange.org/beck)  asking executives at 
specific companies to  drop their support for the show.

In his column today, Rucker asked  supporters outside the organization to 
also sign the  petition.