(NAME-MCE) IN AFTERMATH OF IMUS, ADL OFFERS RESOURCES FOR CHALLENGING BIGOTED LANGUA

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FOR IMMEDIATE  RELEASE 
Contact:  Myrna Shinbaum (212)  885-7747 
Todd Gutnick (212) 885-7755 
_adlmedia at adl.org_ (mailto:adlmedia at adl.org)  

IN AFTERMATH OF IMUS, ADL OFFERS  RESOURCES  
FOR CHALLENGING BIGOTED  LANGUAGE 
New York, NY, April 24, 2007 … In the  aftermath of the firing of talk show 
icon Don Imus for racist comments and other  recent episodes where public 
figures have uttered anti-Semitic, racist or  bigoted remarks, the Anti-Defamation 
League (ADL) has compiled a series of  educational resources for challenging 
biased language and exploring the roots of  prejudice in everyday life. 
“What Did You Just Say?”, a new  feature on the League’s Web site at 
_www.adl.org/education_ (http://www.adl.org/education) , presents  materials for 
countering the harmful effects of biased or bigoted language in  schools, 
communities and the workplace.  Produced by the League’s acclaimed  A WORLD OF 
DIFFERENCE® Institute, a leading provider of anti-bias training and  education 
programs, the materials include resources that can help individuals  explore the 
roots of prejudice, and learn how to respond when confronted with  bigoted 
speech. 
“The Imus affair was a reminder of  the power of words – bigoted words, 
hateful words -- and their ability to  inflict harm on real people,” said Abraham 
H. Foxman, ADL National  Director.  “In the aftermath of Imus’ remarks, 
people have asked us for  suggestions on how they might respond when they hear 
words, jokes or phrases  that demean, ridicule or demonstrate ignorance.  There 
are no easy answers,  but it begins with the recognition that biased words can 
be extremely hurtful  and deeply offensive.” 
ADL’s resource “What Did You Just Say?”:  Challenging Biased Language 
includes: 
    *   Strategies for  responding effectively to bigoted words, jokes and  
slurs  
    *   Guidelines for  examining one’s own biases, attitudes and behaviors  
    *   Suggestions for  achieving bias-free communication  
    *   Activities and  curricular resources for educators 
ADL is a leading provider of  anti-bias education and diversity training 
programs that help create and sustain  inclusive home, school, community and work 
environments. The League’s A WORLD OF  DIFFERENCE® Institute provides 
anti-bias training programs to schools,  universities, corporations and 
community-based organizations throughout the  United  States and abroad. 
The Anti-Defamation League, founded  in 1913, is the world’s leading 
organization fighting anti-Semitism through  programs and services that counteract 
hatred, prejudice and  bigotry. 
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